There are exciting opportunities ahead as the way we promote Naturism evolves. But before we look to the future, it’s worth reflecting on what we’ve already achieved, and what has made that possible.
British Naturism is a volunteer-led organisation of just 9,000 members, yet we enjoy a reach and influence that many national bodies would envy. We appear regularly in the media, our views are sought by authoritative organisations, and we are respected as an example of responsibility and safety. Much of that reputation is thanks to the work of our Marketing Manager, Andrew Welch.
For over 21 years, Andrew has worked with us as a consultant, bringing both deep knowledge of Naturism and exceptional media expertise. He has made an impact across the full range of our marketing activity, especially as regards membership, developing new initiatives, such as the Great British Skinny Dip, hosting The Forum Live, and even running our big events at one time. He has guided our strategy with great success – securing front-page tabloid features, magazine spreads, radio interviews, television appearances, and even full-length documentaries. Without spending vast sums on paid advertising, we’ve achieved coverage most multinational companies would envy.
Andrew has also worked closely with Jen at Studio 27eleven to produce our quarterly magazine – one of our most visible membership benefits – which has become a symbol of quality, regularly earning praise.
Five years ago, when Andrew signed what he said would be his final contract, we knew replacing his skills and knowledge would be a significant challenge. Over the past three years, we have explored what the future should look like in a fast-changing media landscape. Although stepping down from British Naturism became less appealing to Andrew, who even bid to continue at full pace, we pressed ahead with a tender process, dividing the work into distinct areas so multiple specialists could be involved. This approach will help protect our future by avoiding reliance on a single person.
We are delighted to share the outcome: we have appointed The Shibui Project, led by Lauren Bird in Brighton, as our new marketing team. They bring a fresh, young perspective and a strong focus on social media strategies, alongside a real passion for media engagement. Studio 27eleven will continue to manage our magazine layout, ensuring continuity of its high standard. And importantly, Andrew is not leaving us, he will continue to oversee advertising while also pursuing his own projects.
This new structure means we will benefit from a wider range of voices, more creativity, and a reduced risk of disruption if circumstances change.
For now, however, we pause to recognise that this ambitious future is only possible because of the foundations Andrew has built over many years. His contribution has been extraordinary, and he deserves our deepest thanks and applause.
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