We are delighted to welcome Lauren and Daniel, owners of The Shibui Project, as the new face of marketing for British Naturism.
When we began looking for fresh alternatives to support the organisation, we knew the challenge ahead would not be an easy one. Andrew set a very high standard during his many years with us, and following in his footsteps is no small task. But there was a second, deeper challenge too.
Despite decades of dedicated work, Naturism is still often misunderstood and seen by many as an alternative culture, and sometimes unfairly judged. Those who try Naturism quickly discover its real value: peace, wellbeing, respect, and the freedom to be truly themselves. But the wider perception can be negative, and that makes effective communication our highest priority.
That work is made harder by the restrictions of the most popular social media platforms. Honest depictions of the human body are suppressed, reinforcing stereotypes, while hostility is too often allowed to flourish unchecked.
That’s why we need specialists who understand what it takes to represent minority and even persecuted groups with strength, confidence, and credibility. And that’s why we turned to The Shibui Project.
Lauren and Daniel are renowned for bold, fearless campaigns that break stigma and invite everyone of all ages. They have worked with household names like Samsung, LUSH, and Cambridge Neuroscience, while also supporting holiday companies and music festivals – both key parts of the British Naturism experience.
But it is their work with LA Pride, UK Black Pride, and Pride in London that truly sets them apart. They know what it means to champion minority communities in the public eye, to turn barriers into opportunities, and to transform perception into acceptance.
As Lauren explains:
"Partnering with British Naturism feels like such a natural fit for us. The Shibui Project is all about celebrating individuality in our campaigns and working with BN is another great opportunity to show the world the positive impact on our lives naturism can provide."
Getting in touch with Lauren and Daniel is easy. You’ll find them on the members’ forum as @Marketing Manager, and they’re also listed in the Staff Directory.
• Magazine contributions: email magazine@bn.org.uk (submission guidelines: bn.org.uk/magazine-contributions)
• All other enquiries, including media requests: email marketing@bn.org.uk
Looking ahead, we want to expand our team of ambassadors to help with media requests and to represent Naturism across the country. We’re keen to hear from members of all backgrounds who would like to be part of this network. If that sounds like you, simply drop Lauren and Daniel a note.
With their guidance, British Naturism will take a bolder, more confident approach to telling our story – building on our strong media reputation while reaching new audiences. The message is simple but powerful: Naturism is for EveryBody.
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